Liechty Media provides expertise and experience to advertisers and advertising agencies through insightful, data-driven media planning and buying services.
The Liechty Media team brings more than 30 years of experience in traditional and digital media, planning and placing advertising for national, regional, and local campaigns. We work for clients who are committed to provide their customers with excellent service and value and who serve their communities with fairness and integrity. And, in an advertising industry that is increasingly specialized, we partner with talented ad agencies, bringing our media expertise to seamlessly complement their creative and strategic capabilities. Either way — advertisers and agencies — we work well for organizations that work for good and do good work.
And a plan. What's your KPI? Is it TRPs, R&F, IMPs, CTR, CPC, CPM, conversions, engagement, likes, followers, awareness, retail traffic, or any of the dizzying array of other terms and acronyms that measure ad campaigns? Sure, we know that media buying is a numbers business, and we'll always provide you with solid, relevant metrics. In the end, though, it all comes down to audience.
At Liechty Media, we'll help you define your target audience, identify where to find them, and the most effective and efficient media mix to reach them. We know when to use broad reach media, like broadcast television and out-of-home, and how to drill down to target locations measured in yards instead of markets — plus everything in between, and how to make them all work in concert. We'll lay it all out in a plan that's easy to understand and execute.
Your media plan requires a mix of the right media to reach your audience effectively and efficiently. We look at both the numbers and qualitative value to determine which media fit your objectives — and your budget.
Traditional media may include broadcast and cable television, broadcast radio, out-of-home, and print. Digital media can include display and programmatic, search, location-based mobile, and social. Bridging the gap between traditional and digital are rapidly evolving streaming media categories, including connected TV and OTT, and audio.
What's your next plan? Contact Liechty Media for a no-obligation review of your marketing or advertising plans. We'll give you our best assessment and recommendations for the next steps to deliver your message to the people you need to reach.